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San Diego Tech Startups Making Their Mark – With a Little Networking Help
When you think of key geographic locales for technology startups, odds are Silicon Valley immediately comes to mind. Ditto with the Route 128 corridor near Boston, perhaps Northern Viriginia/Washingon,...
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The Inside Scoop on 'Poo Pourri's' Outrageous New Viral Video: Q&A with CEO...
Click here to view the embedded video. In the event you're one of the four people who haven't yet experienced the offensively funny new viral video from Poo Pourri - watch above (just since we first...
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2014 Social Media/Online Marketing Trends: What’s Coming Down the Pike
Pundits/prognosticators/mavens/gurus – call them what you like – are now popping up more frequently now as we get closer to punting 2013 and welcoming in 2014. So what’s on tap? What’s hot, what’s not...
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Responsive Design: Not One-Size-Fits-All-Fix
Tech trends come and go with the click of a mouse. One day, Flash is revolutionizing the Web, and the next, it’s being vilified by HTML5 evangelists. Dealing with the constantly revolving door of the...
View ArticleTime to Get Back to Basics: Traditional Digital 101
Marketers are so wrapped up in their Web 2.0 strategies – those ‘shiny new objects’ like social media and mobile – that they often overlook the value of their traditional digital marketing tactics....
View ArticleOracle Big Shots Just Say No to Bonuses
Crazy expensive bonuses in big companies like Oracle are as common as updates. But some Oracle executives are bucking that trend. In the past, Oracle has been on the chopping block for executive...
View Article3 Ways Your Design Derails The Customer Journey
While it may seem like a small topic in the grand theater of customer experience, the navigation of the customer journey is a key component to creating experiences that are truly memorable for the good...
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Chipotle's 'Scarecrow': The Most Successful Mobile Marketing Campaign Ever?...
Click here to view the embedded video. It's looking like Chipotle has scored big with a new mobile campaign centered on YouTube video and mobile game. As Venture Beat reports, Chipotle and Moonbot...
View ArticleThree Essential Tech Tips Small Businesses Should Know
Technology and small business go hand-in-hand. The premise is fairly simple — most technology solutions offer a level of automation that can handle increased workloads, giving you the ability to take...
View ArticleAwesome Horror Movie Stunt Features A Coffee Shop Facing A Telekinetic...
Click here to view the embedded video. I freaking love this ad prank for the new 'Carrie' remake. It's unclear from the video how the innocent passersby were dialed into the ad message before running...
View ArticleBad Lip Reading: Game of Thrones (Hilarious Video)
Click here to view the embedded video.It's often said that consumers own the brand in the digital age. And indeed, in my book THE ON-DEMAND BRAND, I talk about the importance of emphasizing what I call...
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Making Money in the 4K/UHD Ecosystem
Mass market deployment of 4K/UHD is not going to happen overnight. But as the ecosystem matures, the potential is huge. Futuresource Consulting for instance, estimates that 4K TV sets will increase...
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2 Reasons for Conversion Rate Optimization Failure
With the growing popularity of conversion rate optimization (CRO), it’s not surprising that more and more digital marketers (and agencies) look at it as a panacea for the dismal performance of their...
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5 Rules For Providing Seamless Multi-Channel Support
Customers are seeking your attention in immediate and demanding ways. They are asking questions on Twitter, but if you are not fast enough in your response, they are jumping on to your Facebook page....
View ArticleSurvey: Marketers Unaware of New Domains, But Think They'll Be Successful
A controversial plan is moving forward to introduce hundreds of new domain extensions on the Internet in the coming months, joining the ones we’re accustomed to like .Com, .Net and .Org. The...
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How to Get an Affiliate Site Up, Running & Earning in 2 Weeks
Like many online marketers, I have had more than a few attempts at starting (and sticking at) affiliate websites in the past - the usual order of business is as follows… Get bored Have a ‘great idea’...
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How to Calculate ROI for Customer Experience
If you’re a marketer, you hear the term customer experience a lot. It’s a convenient catch phrase for all the experiences that a consumer has with a brand from awareness to advocacy and it’s the...
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Warning: Your Hasty Move to Responsive Design Could Backfire
A recent study by Nielsen found that in the U.S., 61 percent of mobile phone users own smartphones. So it shouldn’t come as a surprise that responsive web design has become very attractive to...
View ArticleA Few Bloody Noses: The Realities of Digital Revolution
Earlier this month, our US team hopped on the plane to attend Forrester’s Forum for eBusiness and Channel Strategy Professionals. Oh what a ride it was. The exhibit hall and session rooms were packed...
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Hot Stuff for 2014
Yes, it’s that time of the year again – Internet marketing pundits and prognosticators are popping up everywhere to opine about what they think will be hot trends in 2014. Some of these trends seem...
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