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How Customer Education is Vital to Your Marketing Strategy
Marketers have enjoyed a long love affair with lingo and inside speak. It's easy to throw around terms like PPC in meetings and assume, typically correctly, most in the meeting will understand. But...
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Women in Tech Industry Still Facing Career Challenges
A few months ago a long-standing colleague of mine decided to leave her tech company after 14 years. The pay was good, benefits great, but she came to the realization that she couldn’t breach that...
View ArticleFAREWELL Q&A WITH NY TIMES AD COLUMNIST STUART ELLIOTT (PT 3): CHANGE IS (ON)...
In part three of an expansive "exit interview" I conducted with Elliott just weeks after he announced his retirement in December - he points to how ad agencies used to pretend they were bigger, until...
View ArticleMore Leads On Your Radar?
Do you have a consistent funnel of ideal leads on your radar and a lead generation strategy to nurture them towards a sale? Inbound Marketing Inbound marketing focuses on creating quality content that...
View Article4 Best Ways for Consumer Electronic Marketers to Score During March Madness
You think March Madness is all about basketball? Think again. According to the Consumer Electronics Association, “nearly two-thirds (65 percent) of sports ‘Super Fans’ describe themselves as early...
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Farewell Q&A with NY Times Ad Columnist Stuart Elliott (Concl): Uncertainty...
Can someone who has spent little to no time working in advertising really cover it? Or is it even better that way? In the conclusion of my recent "exit interview" with legendary New York Times ad...
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The Secrets of Success with 3D Projection: Q&A with Go2's Adrian Scott (Pt 3)...
Click here to view the embedded video. So how do you do 3D projection mapping right? Go2 Production's Adrian Scott gets into the secrets of success with 3D projection mapping in part three of my recent...
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Discreet Affairs Sites Generating Gobs of Revenue – and Controversy
Thou Shalt Not Commit Adultery --Exodus 20:14 What’s considered adultery really isn’t readily defined in this Biblical passage. And for the numerous online sites that offer a chance to be anonymously...
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3 Spectacular Ways to Create Customer Service Disasters
Life can be full of disappointment. As humans, we disappoint each other all the time! We let people down when we skip someone's big event, or when we do show up at an intimate dinner party without an...
View Article'Like A (Super)Girl': 3 Ways CBS Could Do Some Serious Good This Fall (Video)
Click here to view the embedded video. Can a new TV show about a female superhero aspire to create positive messages for girls and women as well as (or better than) a certain viral video from a...
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The Robot Swarm Is Upon Us
“Exterminate, exterminate.” -Briefing warning from the Daleks before firing their extermination rays on various "Dr. Who” episodes What is one of the most well-known catch phrases on the long-running...
View ArticleSearch Engine Optimization During Your Website Redesign
Search Engine Optimization (SEO) has many components, with some much more technical and others more based in content strategy and marketing tactics. While the discipline is often discussed in terms of...
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Can Technology Help Solve California’s Drought?
On April 1st, California Gov. Jerry Brown issued an executive order mandating a substantial reduction in urban water consumption compared with 2013 levels. One key element - a 25% reduction in urban...
View ArticleQ&A: Chris Lindland, CEO of Betabrand on Newsjacking HP T-Gate (Video)
Click here to view the embedded video. Betabrand knows how to break news. Or at least break into it. The San Francisco-based online clothing company has a history of newsjacking—it made a name for...
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Emerging Technologies Showcased at SIGGRAPH 2015 Could Be Tomorrow’s Products
SIGGRAPH has always served as a unique forum for an array of cool and innovative technologies and computer graphics approaches. Last week’s SIGGRAPH 2015 conference continued the trend. This marked the...
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Marketing Baseball Cards: Bubble, Boom or Bust?
“Say it ain’t so Joe!” Those words were supposedly uttered by a small boy outside the Cook County (IL) Courthouse to ‘Shoeless Joe’ Jackson. He had just finished testifying to a grand jury; one of...
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Make your Content Appealing
We're all spoiled brats. Think about it for a moment. It used to be normal to search through fifty pounds of books to figure out if it was ok to serve pinot blanc with brie. It was either that or pick...
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Web Design: Do-It-Yourself or Hire a Web Designer/Developer?
Today, websites are “must haves” for businesses of any size. Large organizations, of course, generally have the resources to invest in developing robust websites. But, on the other hand, smaller...
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Tell Me the Story of a Log Splitter
Businesses are too often controlled by accountants. Fiscal responsibility is important, but businesses fail when short term profit motive is allowed to gouge the beating heart out of a business. Long...
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Internet of Things Upending Real Estate Industry
No matter if you’re a realtor or property manager, technology has redefined the real estate business over the past few years. And now the Internet of Things (IoT) is giving the industry a much-needed...
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